Author Archives: Lior Frenkel
57% of u.s. women would give up sex over smartphone
Golden Age Digital Breakfast
Being Social is the New Anti-Social
Editor’s Note: This is a guest post. Kirill Shulman is a Search Engine Optimization and Social Media marketing specialist, with great passion for blogging and anything viral which still maintains a strong grip of the real world.. Follow him here and here.
We exist in many forms online, yet we exist in only one form offline.
And if my statement is correct then I must ask the following questions:
Why do we care less and less about our physical presence but care more and more about our online profiles?
When did a notification get more important than human interaction?
And why do we find it easier to look into a screen than into someone’s eyes?
No Cellphone While Ordering Policy, at Jimmy’s Coffee
It could be the best day of your life
Behind The Bar. Phone Faced Down.

Our new campaign for “Face Down Yer Phone”.
The Most Embarrassing Kind of NoMoPhobia
Developers Should Help With The Digital Diet
In the last few years I’ve developed apps for the iPhone. As a developer, you want your app to succeed, you want users to download it, use it daily, then make it viral. It’s super easy to connect your app to Facebook these days, and by that you can increase engagement of the users – you. You can also add push notifications, which means you are allowed to nag your user, whenever you want to, not thinking about where he is now, or what he’s doing.
I remember me and the other guys in our startup sitting around the table, thinking how to make people use our app more and more. But at the same time, our team was super fair and we didn’t want to spam users, just like we don’t like it when apps are spamming us. This kind of behaviour means being responsible. Not just thinking about number of daily downloads, and how many times a day the user plays with our app; we were thinking about ourselves when we thought of “users”.
Where’s my iPhone? Oh, in my hand…
How I hit rock bottom with my NoMoPhobia
The Fear Of Missing Out – FOMO
You know that feeling, when you are working, studying, or stuck at your parents house, and you feel that you are missing out? That party you can’t go to, that friends gathering you passed because you wanted to watch TV, that friend of yours which is in the beach right now having fun…
Since I remember myself as a kid, I had the Fear Of Missing Out. I remember a specific Friday night when my parents insisted on taking me with them to their friends, and I missed that friends party. I was only ten, but I remember that day as if it was yesterday. I cried, and had a strong belief that after this missing out I will have no friends anymore… I thought about how much fun they have without me… how the girl I loved is in this very moment falling in love with another kid from my class. He got blue eyes, mine are just boring brown…
Ten Smartphones in my Bed… What a Nightmare!
“After our last talk about the Digital Diet, I dreamt that I sleep with ten smartphones around me in bed… they were so heavy I couldn’t move them around or even pick them up…
[still in the dream] I woke up, and then we had a discussion about the conspiration theory of how Apple, Google and Facebook intend to turn my pillow into a huge advertisement space, and that I will never be able to sleep again anymore!”
Tal Halevi, Tel-Aviv, Israel
How I lost proportions having NoMoPhobia…
Ciudad del este is located at the borders of Argentina, Brazil and Paraguay, having a huge “tax-free” zone. While traveling in South America, I got there and had a full day to waste. I started creating a list of things I’d like to buy, comparing the prices between the different stores – all with the help of my precious iPhone. Then, while adding a new item to the list, I dropped my iPhone on the floor, and its screen cracked.
So I panicked.
Phantom Ringing Syndrome
Two weeks ago I wrote about the fear of being without your phone, AKA “NoMoPhobia”.
Now, I always thought that I’m the only crazy person in the room, when I used to hear my phone ringing, vibrate or the sounds of various notifications – but it wasn’t! I’m hearing the familiar noise, pick up my phone, and nothing. It was all in my imagination.
I just found out I’m not the only crazy around. This sensation and false belief that the phone rang while in fact it isn’t doing so, is called “Phantom Ringing Syndrome”. It usually happens when you are concentrated on something, like watching TV, taking a shower or using a noisy device.
When I went to …
My NoMoPhobia is…
I took my NoMoPhobia to the extreme… One of my friends nicknamed my smartphone “The Hook”. He even made a special sticker with this name for it…
They say the dog is the man’s best friend. For me, it’s the Smartphone (even though I do have a dog…)
Dana Zilberman, Tel-Aviv, Israel
Brands are Getting It
Have a short break from your connected life…
Check out this amazing campaign by Kit Kat. Their ongoing tagline is “Have a break, have a Kit Kat”. So since we have zero breaks these days – because we are constantly connected, Kit Kat came up with this brilliant project. They placed “No-Wifi” zones on social places in Amsterdam. In these zones you can’t be plugged in to the network, so voila – you must really listen to your friends, and watch the street go by.
Here’s the nice video they done for promoting the campaign:
Awareness is Half the Way to Rehab
The WORD is out. People around me are chatting about the Organic Connectivity, and about the concepts of Organic Apps vs Junk Apps.
Some of them even started using their phones less and less, and they tell me they enjoy longer conversations with their friends, and better mornings. That is exactly what happened with my friend Shiran.
Shiran is a super popular girl. She has 2,500 friends on Facebook, and I wouldn’t be surprised if she’s actually in contact with most of them. She’s writing a successful blog about fashion, and works for a PR company. Being social is the essence of her life and career, and that is why she’s an easy pray for the Junk Apps, for the “Likes” on Facebook and Instagram… Shiran is also super intelligent, not one that is easily tricked. But she – like all of us – got hooked by the Smartphone.
Life is What Happens to You While You’re Looking At Your Smartphone
















