Editor’s Note: This is a guest post. Ran Segall is a designer who believes creative thinking & design can solve most problems. Product designer of @anydo.
Imagine you’re going to a bar with friends.
Two days later you’re getting a phone call: “Hey [first_name]! we haven’t seen you for a while, how about coming for a visit?”, 2 days after that you might get this call: “Hey [first_name]! your friend [facebook_friend_name] was here today and really enjoyed, why don’t you come back?”. you might be sick of this cold calling by now, but be sure that two days later you’ll get another call: “Hey [first_name]! last time you we’re here you drank [whiskey], people who like that also like [vodka]! come by and give it a try!”.
This is of coures not some kind of a future vision – this is pretty much my life, and I’m sure your life as well.
Why? because most startups allow them selves to act like an obsessive girlfriend just because they have my e-mail address, or even worst – access to send me push notifications.
Editor’s Note: This is a guest post. Kirill Shulman is a Search Engine Optimization and Social Media marketing specialist, with great passion for blogging and anything viral which still maintains a strong grip of the real world.. Follow him here and here.
Kirill Shulman tells us about his experience with Smartphones and Anti-Social people
We exist in many forms online, yet we exist in only one form offline.
And if my statement is correct then I must ask the following questions:
Why do we care less and less about our physical presence but care more and more about our online profiles?
When did a notification get more important than human interaction?
And why do we find it easier to look into a screen than into someone’s eyes?
You know that feeling, when you are working, studying, or stuck at your parents house, and you feel that you are missing out? That party you can’t go to, that friends gathering you passed because you wanted to watch TV, that friend of yours which is in the beach right now having fun…
Since I remember myself as a kid, I had the Fear Of Missing Out. I remember a specific Friday night when my parents insisted on taking me with them to their friends, and I missed that friends party. I was only ten, but I remember that day as if it was yesterday. I cried, and had a strong belief that after this missing out I will have no friends anymore… I thought about how much fun they have without me… how the girl I loved is in this very moment falling in love with another kid from my class. He got blue eyes, mine are just boring brown…
The WORD is out. People around me are chatting about the Organic Connectivity, and about the concepts of Organic Apps vs Junk Apps.
Some of them even started using their phones less and less, and they tell me they enjoy longer conversations with their friends, and better mornings. That is exactly what happened with my friend Shiran.
Shiran, get off yer phone already!
Shiran is a super popular girl. She has 2,500 friends on Facebook, and I wouldn’t be surprised if she’s actually in contact with most of them. She’s writing a successful blog about fashion, and works for a PR company. Being social is the essence of her life and career, and that is why she’s an easy pray for the Junk Apps, for the “Likes” on Facebook and Instagram… Shiran is also super intelligent, not one that is easily tricked. But she – like all of us – got hooked by the Smartphone.
So what defines Organic Apps?
Let’s start by understanding what are non-organic apps, or should we call them Junk Apps?
Connectivity addiction happens when we consume junk apps that boost our ego, make us slaves to our smartphones, and use our data to sell to advertisers, and harm our privacy in other ways.
Here are few examples for what Junk Apps do:
- Push Notifications make us deal with unimportant stuff when we are busy with something important.
- Students have hard time to learn to their exams since they visit addictive apps time and again.
- At the office, people are having a hard time concentrating on their tasks.
- Multiple people contact us via multiple apps – messenger, whatsapp, facebook, etc – sometimes all at the same time. Which mean we do not give them the right respect and response they deserve.