The WORD is out. People around me are chatting about the Organic Connectivity, and about the concepts of Organic Apps vs Junk Apps.
Some of them even started using their phones less and less, and they tell me they enjoy longer conversations with their friends, and better mornings. That is exactly what happened with my friend Shiran.
Shiran, get off yer phone already!
Shiran is a super popular girl. She has 2,500 friends on Facebook, and I wouldn’t be surprised if she’s actually in contact with most of them. She’s writing a successful blog about fashion, and works for a PR company. Being social is the essence of her life and career, and that is why she’s an easy pray for the Junk Apps, for the “Likes” on Facebook and Instagram… Shiran is also super intelligent, not one that is easily tricked. But she – like all of us – got hooked by the Smartphone.
UNDIGITIZE.ME 