Especially if you’re working in an office, you might be in a constant hurry. In the few minutes you’re not in front of the computer, you’re playing with your Smartphone. Never do you take a real break, a real pause. We are either slaves to work or to the Smartphone.
Amstel Pause is a super cool installation in Sofia, Bulgaria, that makes you do nothing, and in return you’ll get a beer. How awesome is that!
Unlike other installations that ask users to dance, pay attention or do stuff, Amstel Pause just wants them to have a three minute break. And to enjoy a cool beer afterwards.
Watch this video to get the gist of it:
Did it work? Yep…
For 16 days, working from 16:00 to 21:00 o’clock in the busy center in Sofia, Amstel Pause collected:
— 4,032 minutes of break or more than 67 hours of rest for different people;
— Average of 84 users per day;
— Total of 1,344 beers given to people who do nothing;
amstel pause undigitize.me
Well kudos to Amstel
It’s not the first time this brand is helping us to cope with our Smartphone addiction. Remember the cool wardrobes for mobile phones in bars?
I can’t wait for it to get to my city. I always preferred my beer with doing nothing at the same time. It’s bad for my diet, but really good for my Digital Diet 😉
A new study by researchers at Kent State University found a link between heavy smartphone use and reduced fitness levels among university students.
Researchers Andrew Lepp and Jacob E. Barkley, associate professors in Kent State’s College of Education, Health and Human Services, found college students who reported the highest smartphone use – averaging 14 hours a day – were less fit than those who used the devices less often.
“There’s no ‘phone potato’ term, but maybe there should be,” Barkley said. “We’re just scratching the surface here. I don’t think they think about the consequences of sitting and playing with your phone.”
Well, that’s a whole new meaning for the term “Digital Diet”…
A South Korean campaign against smartphone addiction involves warning kids in classrooms that too much internet use makes them “mindless slaves” or “losers.”
More than 80% of kids aged 12 to 19 were found to have a smartphone in 2012, double from 2011.
“If your iPhone’s battery, God forbid, ever runs out, and you have left your spare charger in your car and you’ve lent out your other spare, you find yourself having a nervous breakdown” – Jessica Poter, considers that to be one of the worst and scariest symptomps of a smartphone addiction.
I personally think that bumping into strange people on the street is alot more disturbing.
Have you ever pretended to be talking on your phone just to avoid something or better yet, someone? it seems to be the most deadly symptom of smartphone addiction according to lifeteen.com.
Next time, maybe talking to the creep coming on to you on the bus in not as bad as the alternative.
The Child Welfare League Foundation survey revealed nothing new by presenting a shocking 36 percent of respondents saying they would feel unhappy, anxious or angry if they could not use their phone. So, you are warning us about smartphone addiction. Tell me more.
The next step in smartphone addiction- toilet texting. According to a new study, the magazines and newspapers have lost their appeal in the bathrooms among 75% of the american people. Nothing says “i missed you”, like a good old fashion text from the toilet of a loved one.
The Prince Charles Cinema in Londons Leicester Square is taking matter in their own hands by employing so-called ninjas to stop rude texters. A semi questionable method, but at list they look great in leotard.
Man, I hit rock bottom few days ago. I was travelling in Crete, and went to a Gyros place just because they had a free WiFi and the owners agreed to charge my dead iPhone under the bar. And I really don’t like Gyros you see…