Do Nothing To Get A Free Beer

We rarely take a break.

Especially if you’re working in an office, you might be in a constant hurry. In the few minutes you’re not in front of the computer, you’re playing with your Smartphone. Never do you take a real break, a real pause. We are either slaves to work or to the Smartphone.

Amstel Pause is a super cool installation in Sofia, Bulgaria, that makes you do nothing, and in return you’ll get a beer. How awesome is that!
Unlike other installations that ask users to dance, pay attention or do stuff, Amstel Pause just wants them to have a three minute break. And to enjoy a cool beer afterwards.

Watch this video to get the gist of it:

Did it work? Yep…

For 16 days, working from 16:00 to 21:00 o’clock in the busy center in Sofia, Amstel Pause collected:
— 4,032 minutes of break or more than 67 hours of rest for different people;
— Average of 84 users per day;
— Total of 1,344 beers given to people who do nothing;

amstel pause undigitize.me

amstel pause undigitize.me

Well kudos to Amstel

It’s not the first time this brand is helping us to cope with our Smartphone addiction. Remember the cool wardrobes for mobile phones in bars?

I can’t wait for it to get to my city. I always preferred my beer with doing nothing at the same time. It’s bad for my diet, but really good for my Digital Diet 😉

// Lior Frenkel

Are You A “Phone Potato”?

A new study by researchers at Kent State University found a link between heavy smartphone use and reduced fitness levels among university students.

Phone Potato

Phone Potato

Researchers Andrew Lepp and Jacob E. Barkley, associate professors in Kent State’s College of Education, Health and Human Services, found college students who reported the highest smartphone use – averaging 14 hours a day – were less fit than those who used the devices less often.

“There’s no ‘phone potato’ term, but maybe there should be,” Barkley said. “We’re just scratching the surface here. I don’t think they think about the consequences of sitting and playing with your phone.”

Well, that’s a whole new meaning for the term “Digital Diet”…

Read more here.

 

// Lior Frenkel

 

20% Are Using Smartphone During Sex

Looking at 1,102 participants, Jumio revealed that 9% of adults admit using their smartphone during sex. And 20% of adults between 18-34 admit to using it.

Other interesting numbers of smartphone use:

-35% in movie theater

-33% on dinner date

-32% at child’s school function

-55% while driving

-12% in the shower

-19% in church

Read more: http://www.jumio.com/2013/07/americans-cant-put-down-their-smartphones-even-during-sex/

Read more: http://newsfixnow.com/2013/07/15/online-dish-more-people-using-smartphones-during-sex/#ixzz2b4W6ZVOy

Addicted to Your Smartphone? Infographic

Smart Phone Addiction - Lovelace

Smart Phone Addiction – Lovelace

Great infographic by Lovelace Health System

Sources:
Pew Research Center, Smart Phone Usage
Huffington Post, Smart Phone Addiction Time Survey
The Telegraph, Smart Phones Hardly Used for Calls
LA Times, Survey: 59% of People Would Reach into a Toilet to Retrieve a Phone
ESoftLoad, Smartphone Statistics and Side Effects

What did you just call me?!

A South Korean campaign against smartphone addiction involves warning kids in classrooms that too much internet use makes them “mindless slaves” or “losers.”
More than 80% of kids aged 12 to 19 were found to have a smartphone in 2012, double from 2011.
Losers!

read more: http://www.thefix.com/content/south-korea-fights-digital-addiction-school-speakers91860

What do you do when your battery runs out?

“If your iPhone’s battery, God forbid, ever runs out, and you have left your spare charger in your car and you’ve lent out your other spare, you find yourself having a nervous breakdown” – Jessica Poter, considers that to be one of the worst and scariest symptomps of a smartphone addiction.
I personally think that bumping into strange people on the street is alot more disturbing.

To read more from jessica http://www.smosh.com/smosh-pit/articles/9-signs-youre-iphone-addict

Making fake phone calls?

Have you ever pretended to be talking on your phone just to avoid something or better yet, someone? it seems to be the most deadly symptom of smartphone addiction according to lifeteen.com.
Next time, maybe talking to the creep coming on to you on the bus in not as bad as the alternative.

read more http://lifeteen.com/the-5-phrases-cell-phone-addict/