Israel – the Startup Nation – leads Europe and US in smartphone use. That is why, when we created the Phone Faced Down campaign, it had a great success all over the country. Radio and TV shows interviewed us and UNDIGITIZE.ME was covered everywhere in the offline and online sources.
Today we got another proof that the message got spread out. Orange – the most popular cellular network operator in Israel – has published a new video, using our exact message: “There are moments in life, when you should put your phone aside”. Click here to see the video.
Orange. Phone Faced Down.
That was our dream when we first started UNDIGITIZE.ME – spread the word until the cellphone operators and manufacturers themselves will understand us, the users. Of course, it’s a commercial for their new network, but still, it shows that they are aware of our addiction.
If you wish to help spread the word in Europe – please vote for us – so we could speak in the Web Summit in Ireland. You can vote here: http://goo.gl/IMs8vF.
// Lior Frenkel
Last night my parents and I went to a family wedding. At some point I saw my dad checking his emails, sitting next to the table. And then I heard him whispering angrily to himself “Phone Faced Down!”. He put down his phone, my mom smiled to herself, and we all went for a dance.
Ela Brayer-Faifkov, Tel-Aviv, Israel
In my studio I got no Internet connection. It’s part of my philosophy – separating the professional from the personal. So while working on my music, I’m never disturbed by emails or Facebook or anything similar. I can solely concentrate on my art.
Gilad Kahana, Creator, Tel-Aviv
My friends and I started a new trend. When we go out we place are phones in a pile upside down and out of reach. The first person to touch their phone pays the bill. Needless to say- we enjoy a smartphone free conversation, just like the good old days.
Tal J. Sandler, Tel-Aviv, Israel
My friends and I often go to live gigs. We decided not to take our smartphones to 90% of them. No video recorded, no photos taken, no tagging done, no check in. We wanna be 100% in the moment.
Omer Tessel, Tel-Aviv, Israel
Sometimes I get the most embarrassing kind of NoMoPhobia… My Android is in my hand, but I think I lost it, shouting: “WHERE’S MY CELL?!”
Karin Lee Even Haim, Jaffa, Israel