Israel – the Startup Nation – leads Europe and US in smartphone use. That is why, when we created the Phone Faced Down campaign, it had a great success all over the country. Radio and TV shows interviewed us and UNDIGITIZE.ME was covered everywhere in the offline and online sources.
Today we got another proof that the message got spread out. Orange – the most popular cellular network operator in Israel – has published a new video, using our exact message: “There are moments in life, when you should put your phone aside”. Click here to see the video.
That was our dream when we first started UNDIGITIZE.ME – spread the word until the cellphone operators and manufacturers themselves will understand us, the users. Of course, it’s a commercial for their new network, but still, it shows that they are aware of our addiction.
// Lior Frenkel