Orange. Phone Faced Down.

Israel – the Startup Nation – leads Europe and US in smartphone use. That is why, when we created the Phone Faced Down campaign, it had a great success all over the country. Radio and TV shows interviewed us and UNDIGITIZE.ME was covered everywhere in the offline and online sources.

Today we got another proof that the message got spread out. Orange – the most popular cellular network operator in Israel – has published a new video, using our exact message: “There are moments in life, when you should put your phone aside”.  Click here to see the video.

Orange. Phone Faced Down.

Orange. Phone Faced Down.

That was our dream when we first started UNDIGITIZE.ME – spread the word until the cellphone operators and manufacturers themselves will understand us, the users. Of course, it’s a commercial for their new network, but still, it shows that they are aware of our addiction.

If you wish to help spread the word in Europe – please vote for us – so we could speak in the Web Summit in Ireland. You can vote here: http://goo.gl/IMs8vF.

// Lior Frenkel

Help Us Convince Developers to Make Less Addictive Apps

We are all addicted to Smartphones.

But it’s not only our fault. Just like with tobacco, coca-cola and other addictive products, the other side – the producers – are also responsible for the addiction.

I have an amazing opportunity to speak at one of the biggest Internet conferences this year – WebSummit, Ireland, 2013. In my talk I will convince app developers and entrepreneurs why they should make less addictive apps for us, the users.

Lior Frenkel WebSummit

Lior Frenkel WebSummit

But in order to speak there, I need your help

Get into this link, watch my video and press “Like”. It should take a minute of your time, but this is for a great purpose. Spreading the word about UNDIGITIZE.ME.

You can also help by clicking on this link to tweet the message: http://clicktotweet.com/28T06

I must remind you, that this is a non-profit project, so we need your good will support whenever possible.

Thanks…

// Lior Frenkel

Your smartphone and your eyes

The negative social and cognitive influences lurking around the corner due to intensive Smartphone use are probably evident and clear by now to most of you intelligent birds out there, but what about the physical hazards?

Most of us spend the majority of our awakening hours in front of the computer. Combine your office hours with your after work Social media hours and add to that your approximate total daily Smartphone use count. Are you afraid to even calculate this equation? So do us.

eye safety

Repetitive strain injuries (RSI) are injuries to the skeletal system and nervous systems caused by repetitive tasks. Eye strain is one of the most common RSI injuries among Smartphone users.

When we stare at the screen in front of us, we blink much less than naturally. Decrease in blink rate causes dry eyes and is one of the top factors to cause headaches. Eye strain is known for the negative effect to our vision and is also likely to cause neck and shoulder pain.

Scared yet? Have no fear! CNN as well as LifeHacker community have adopted an easy method to avoid potential damage: The simple 20-20-20 rule.

This Optometrist and eye doctor supported method suggests that every 20 minutes we take an at least 20 second break in which we shall gaze at an object that is 20 feet (6 meters) away. This is the recommended distance in which our eyes relax and restore focus. Maintaining this habit should help us avoid the unwanted potential damage mentioned above.

Optometrist Dr.Glazier also suggests intensive users consulting to an eye doctor regarding potential adjustments need to be made, limiting the usage, keeping a healthy distance from the screen (elbow to wrist distance – minimum) and taking the time to adjust brightness and contrast according to your personal feeling.

// Noy Tamarkin