Author Archives: Lior Frenkel
Party without Phone – come dance with us
Biggest Technology site is unplugging with us
Best Night Ever in TLV – no phones allowed
“I Unplug” campaign in Israel
For every ten minutes you don’t touch your phone, UNICEF’s sponsors will fund one day of clean water
UNICEF Tap Project:
“For every ten minutes you don’t touch your phone, our sponsor will fund one day of clean water for a child in need”
Digital Diet – on TV
Shai Netzer, our founder, will appear this week on every TV show in Israel. Promoting the Digital Diet.

The Day Of Unplugging
We are proud to announce the wonderful collaboration between UNDIGITIZE.ME (Tel-Aviv) and REBOOT (NY): On March 7th, we will celebrate a “national day of unplugging”, held both in America and in Israel. The event takes place over 24 hours, starting on Friday night. You are all welcome to join. More details coming soon…
National Day of Unplugging
We are proud to announce the wonderful collaboration between UNDIGITIZE.ME (Tel-Aviv) and REBOOT (NY): On March 7th, we will celebrate a “national day of unplugging”, held both in America and in Israel. The event takes place over 24 hours, starting on Friday night. You are all welcome to join. More details coming soon… — with Lee Weissman,Shai Orbach, Lior Frenkel, Dina Mann and Shai Netzer.
Undigitizing Tel Aviv
We took one afternoon to walk around the streets of Tel Aviv and challenged people to do one simple thing…

We got a Grant!
Great News!
Undigitize.me will get this month’s $1000 grant from קרן בקטנה – Keren Ba’ktana
Keren Ba’ktana offers a double opportunity to do good. First of all, it provides financial support to small-scale public projects seeking their “big break.” In addition, it offers young professionals the opportunity to dip their toes into the philanthropic world through small acts of strategic giving – providing them with a chance to truly impact the environment
around us.
It is partnering with The Awesome Foundation.
Our Kids Book is almost funded – thank to You
We are getting there!
Just a quick and heartfelt THANK YOU to everyone who has showed their support for Planet Earth Kids Club! Thanks to you we’ve raised almost $3000! Your willingness to be at the front shows a special kind of support and we are deeply grateful.
[http://igg.me/at/planet-earth-kids-club/x/4483097]
We are happy to share with you a new illustration Hagar has just completed for the book.
This is the part where our Tom is visiting the museum with his dad, and for the first time he finds out how it is to grow up as a kid in planet Earth. An experience that will change his life, and the life of others on Compupiter…
Thank you for believing in us!
Oh! and don’t forget to share this project again and again, we still have a long way to go… here’s the link:
[http://igg.me/at/planet-earth-kids-club/x/4483097]
Lots of love,
Lior, Einav and Hagar
From our book
Planet Earth Kids Club
Our founder Lior Frenkel – together with Einav Kesher are producing a book for kids who’ll help them play outside instead of on their phones.
Soon – the Indiegogo campaign.
Web Summit – here we come
Thank you all for voting. We will be speaking at the Web Summit about UNDIGITIZE.ME. See you in Ireland.
Our founder – Lior Frenkel will talk on the Web Summit stage about Smartphone Addiction.
C ya there!
Orange. Phone Faced Down.
Israel – the Startup Nation – leads Europe and US in smartphone use. That is why, when we created the Phone Faced Down campaign, it had a great success all over the country. Radio and TV shows interviewed us and UNDIGITIZE.ME was covered everywhere in the offline and online sources.
Today we got another proof that the message got spread out. Orange – the most popular cellular network operator in Israel – has published a new video, using our exact message: “There are moments in life, when you should put your phone aside”. Click here to see the video.
That was our dream when we first started UNDIGITIZE.ME – spread the word until the cellphone operators and manufacturers themselves will understand us, the users. Of course, it’s a commercial for their new network, but still, it shows that they are aware of our addiction.
If you wish to help spread the word in Europe – please vote for us – so we could speak in the Web Summit in Ireland. You can vote here: http://goo.gl/IMs8vF.
// Lior Frenkel
I Forgot My Phone
This video needs no explanation… Just watch what happens to this girl who forgot her phone…
Why Are You Always On The Phone?
Help Us Convince Developers to Make Less Addictive Apps
We are all addicted to Smartphones.
But it’s not only our fault. Just like with tobacco, coca-cola and other addictive products, the other side – the producers – are also responsible for the addiction.
I have an amazing opportunity to speak at one of the biggest Internet conferences this year – WebSummit, Ireland, 2013. In my talk I will convince app developers and entrepreneurs why they should make less addictive apps for us, the users.
But in order to speak there, I need your help
Get into this link, watch my video and press “Like”. It should take a minute of your time, but this is for a great purpose. Spreading the word about UNDIGITIZE.ME.
You can also help by clicking on this link to tweet the message: http://clicktotweet.com/28T06
I must remind you, that this is a non-profit project, so we need your good will support whenever possible.
Thanks…
// Lior Frenkel