Film and music video director Tal Almog is a guest on our blog today. Tal is a versatile director, known for creating commercials for Lexus and nike as well as the romantic comedy “Rebound” which was selected to Cannes film Fest 2012.
Tal is just back from a film festival tour of his latest film “iLOVE” and we are proud to be the first to give his film an online premiere.
“The idea for the film came to me on a date night with my girlfriend who complained that I pay my phone too much attention while I should really concentrate on her” says Tal. “She always says that my cell phone is my digital mistress. So i figured it could be really interesting to make a romanic comedy about a love triangle between a girl, a boy and his smart phone. My question was what would happen if a really smart smart phone would get jealous of the girl and would go on a digital revenge on her. The film has been extremely successful in film festivals across the US and Europe. I think people all over the world can relate to the issue that cell phones are consuming our attention.
“Making this movie was my way of admitting I’m addicted to my phone and sometimes forget to put it away when I really should. I’m certain that while this technology is an amazing toy, dedicating enough face time to the people I love is more important. Plus, as Louis C.K. says in his recent stand up, the resolution on the people around us is amazing! We should really check it out…