in Internet Addiction

Brands are Getting It

Have a short break from your connected life…

Check out this amazing campaign by Kit Kat. Their ongoing tagline is “Have a break, have a Kit Kat”. So since we have zero breaks these days – because we are constantly connected, Kit Kat came up with this brilliant project. They placed “No-Wifi” zones on social places in Amsterdam. In these zones you can’t be plugged in to the network, so voila – you must really listen to your friends, and watch the street go by.

Here’s the nice video they done for promoting the campaign:

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